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360˚ CAMPAIGNS
Product Launch 1 | APAC
Product Launch 2 | APAC
Product Launch 3 | USA
The objective of this launch was to rebrand the product. My role was to implement a plan for the new Prius Launch. I accomplished this by advising on strategy, management, execution, collaborating with multiple agency partners, and coordinating internal stakeholders communications.
For the launch of the product, this campaign was executed across the APAC region; full integration with OOH, Retail, PR, Consumer Engagement, Events, Digital, and Social Media.
There were two fully integrated campaigns that supported this launch; China specific, and the rest of APAC. The campaigns were fully integrated with OOH, Retail, PR, Consumer Engagement, Events, Digital, and Social Media.
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