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BRAND COMMUNICATIONS
Campaign Brand Book | In House
Objective: Clarify corporate brand expectations for international teams on marketing campaign executions.
Teams involved found the submission process challenging, as there were no existing brand guidelines. The end result was the creation of a brand book that outlined: communications and approvals processes, guidelines for creative, production, instore, visual merchandising, print, and social media.
Agency Communications | Consultant
Objective: Provide agency partners with guidelines for Digital and Social Media strategy and execution.
The company had recently undertaken a complete rebranding, and previous materials provided were not consistent with the new direction. As a result, new strategy was created upon which the guidelines were based. Both documents were created through a collaborative effort, with myself as lead; this was then presented to the agency partners so it could inform future campaign executions.
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