DIGITAL
Site Launch eCommerce | Australia
Creative Project Management for the launch of the Australian eCommerce website. Managed design approvals process, web maintenance, and troubleshooting. The Platform used was Magento.
Site Launch Web | USA
Directed the digital strategy, email marketing, content writing, and set up the customer service knowledge base for the launch of a Health and Fitness website. Supervised the graphic design, established an approvals process for all creative, and developed customer service best practices.
Site Launch eCOMMERCE | India
Project Management for the launch of an eCommerce website in India. Managed design, creative approvals, vendor management, web maintenance, and troubleshooting.
eCOMMERCE
Ad Campaigns
Sales Event | USA
Managed digital strategy, creative, agency partners, analytics, reporting, A/B testing and execution for the sales event. Advised internal stakeholders on best practices.
Apparel Sales Event | USA
Advised on digital and customer service best practices, set up analytics dashboard, and ad placement strategy.